When spreadsheets and generic software stop working, it's time for a custom OOH platform. We build sales dashboards, client portals, campaign management tools, and proof-of-performance systems designed specifically for outdoor advertising operations.
Generic OOH software is built for the average operator. If your workflow doesn't fit the mold, you spend more time working around the software than working with it.
A custom platform is built around how your team actually works — your data structure, your sales process, your client communication style. It connects to the tools you already use instead of forcing a migration.
It's also a competitive advantage your rivals can't buy off a shelf.
You've outgrown managing everything in spreadsheets. A custom platform gives your team a single source of truth for inventory, campaigns, and client communication — without the cost and complexity of enterprise OOH software.
Coordinating inventory, sales, and operations across multiple markets requires tools that understand your structure. We build platforms with market-level permissions and consolidated corporate reporting.
Digital billboard networks need scheduling tools, content management, and proof-of-play reporting. We build these as custom platforms or integrations with your existing ad serving system.
Every OOH platform project is unique, but these are the modules and tools we build most often for billboard companies.
Give your reps a unified view of inventory, pipeline, and active campaigns. No more toggling between spreadsheets, email, and your CRM to get a deal done.
Let advertisers log in to view their campaign status, proof-of-posting photos, invoices, and renewal options — reducing account management overhead.
Automated proof-of-posting reports with geo-tagged photos, campaign dates, and reach metrics delivered directly to clients through a branded portal.
Custom reporting dashboards that surface the KPIs that matter to billboard operators — occupancy rates, revenue by market, renewal rates, and more.
Internal tools to manage campaign schedules, installation orders, production workflows, and billing — all in one place, connected to your CRM.
Fine-grained permissions so clients see only their campaigns, reps see only their markets, and management sees the full picture.
These are the foundational elements included in every OOH platform we build. Additional modules are scoped based on your specific requirements.
Discuss Your RequirementsInsights from the Adacavo blog
An interactive inventory map does more than show where your boards are—it closes deals faster, reduces sales overhead, and positions your company as a market leader.
Everything about digital billboard advertising—how it differs from static, pricing models, creative best practices, programmatic buying, operator economics, and what your website needs to support it.
A practical framework for measuring billboard campaign ROI—from baseline tracking through incremental lift analysis—plus the creative and placement decisions that drive the biggest returns.
Tell us what you're trying to solve. We'll outline the right approach and give you a clear scope and fixed-price quote.